We may be less than a week old, but the 2356percent campaign has already welcomed its first elected representative to the growing number of members of the campaign's Facebook Group.

Liberal Democrat councillor Les Bonner represents the Yarborough Ward on North East Lincolnshire Council. Cllr Bonner has a track record in campaigning against loan-sharking and - along with all our supporters - is a very welcome and significant supporter of our fledgling campaign.

Of course we would be delighted to hear from more Councillors, MPs, and national Parliamentary and Assembly members, who are concerned about unfair APR rates on payday loans. In fact, anyone wishing to support the campaign can do so by following us at Twitter or by joining our Facebook Group.